Vinícius Chacon has done something crazy… he spent 70 hours extracting and analyzing LinkedIn data from 130,000 PMMs around the world. I was pretty amazed a single PMM has done all this work, so I asked him to sum up the key findings for us: I’m Vinícius Chacon, I’m a product marketer who grew an AI SaaS from […]
Author: Peter Kortvel
Deep Dive: How a Product Marketing Pro Eric Holland Planned a Winning Launch
Product Marketing circles on LinkedIn have been taken by storm lately – my feed turned into a Mojo PMM discussion club. I am pretty amazed how Eric Holland pulled off such a launch as a single person (with the support of the amazing PMM community). What is Mojo PMM? It’s an AI assistant that replaces boring messaging documents. Eric retraced […]
What is PlaaP? And How Chris Hardy Grew Law Insider’s Plugin
I want to keep bringing you new faces and new angles on making your products successful with Product Marketing. And because I love clever ways of building products, this time it’s all about: Plugin as a Product Since the abbreviation PaaP is taken for Platform as a Product, let me coin this as PlaaP. I hope […]
Quick Tip for a Stronger Value Proposition
I just watched this Starter Story on Youtube. David Bressler built an AI tool, ‘Excel Formula Bot’, which creates an Excel function for you based on a description. How did he gain traction? A single Reddit post on the ‘InternetIsBeautiful’ subreddit earned him 11k upvotes. He simply posted: “Free AI bot that gives you the Excel formula based on a […]
One Weekly Habit Made it All Happen – Writing
Thank you so much for your support and for reading the newsletter throughout 2023. I want to share that I am really proud of myself because I managed to send the newsletter every week without interruption! Holidays, sickness, busy weeks… it was a challenge, but I felt it was important to keep it up. Honestly, I was surprised […]
Books, Books, Books: Recommendations from top PMMs
I asked some best PMMs out there for book recommendations. Here they are (in a random order): Contact by Carl Sagan “It’s important for product marketers to read fiction and get into really expansive stuff. It gets the mind piecing together a lot of moving parts, dealing with past present and future. Reading science fiction has made […]